FRONT404 is a Dutch duo of artists consisting of Thomas voor ‘t Hekke and Bas van Oerle. FRONT404 works on lots of different art projects, focussing on interactive installations. FRONT404 is about getting people out of their daily routine, and trying to make them think a little. We try to add some playfulness or some weirdness to people’s day. We want to reach people in unusual ways, instead of the all too familiar frames they are used to, such as the TV-screen or advertisements in the streets. FRONT404 tries to surprise people, taking them out of their daily reality. Using humour and playful interaction they offer new perspectives and ways of looking at the world. You can keep up to date about new work and expositions by following us on Facebook.
March 23 2015 – After a month and a half of hard work our Tour de VRance downhill cycling installation is ready to go on tour around schools all across the country to get the kids excited for the Grand Départ of the Tour de France in Utrecht this year!
March 4 2015 – We just came back from a great trip to Montreal to set up the Eyestalkers as part of the Art Souterrain festival. The eyes will be there in the Eaton Center looking at shoppers until March 15th, so feel free to drop by and take a look if you’re in the neighbourhood! Thanks to the Art Souterrain crew for all the help and making it an awesome trip!