FRONT404 is a Dutch duo of artists consisting of Thomas voor ‘t Hekke and Bas van Oerle. We mostly make interactive installations, using easily accessible and direct interaction as a means to reach people in innovative, meaningful and playful ways. We try to reach people in unexpected and unusual ways, in the conviction that memorable and fun experiences are the best way to get them to look at the world in a new light. Much of FRONT404’s work is dedicated to our quest to make the world a more playful place.

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We revealed our new interactive installation “Emptied City” at the opening of I Light U festival.

In the busy Van Sijpesteijntunnel in the city center of Utrecht, as pedestrians and cyclists move through the tunnel, 22 repurposed CCTV cameras reveal a poem by poet Sophia Walker. The words of the poem can be read in two directions, revealing two different meanings that speak about moving, what drives us as people as we search for a place to call home, and how your perspective of a city or place can be completely changed based on if you are leaving or arriving.

More about Emptied City can be found here.